THE CONVENTION SHOW DAILY
CAC Case Study
It’s All at the Hall
Exhibit Hall Guide
Susan Parker, speaker of the House, revs up the crowd for an environmental scan exercise.
Delegates Learn How to
Advocate, Shape Message
IDENTIFYING trends, advocating for the HIM view, and mobilizing local voices are among the fu- es that could affect HIM to guide AHIMA and state association strategy.
HIM Career Map
ture directions explored by AHIMA’s House of Dele-
To set the stage, David Westfall, MBA, AHIMA vice
gates during its 66th meeting Sunday in Chicago, IL. president of business innovation, and Susan Parker,
Delegates from across the country met to validate and MEd, RHIA, speaker of the House, introduced the au-
prioritize trends to help guide AHIMA’s strategy, share dience to environmental scanning. Westfall drew at-
ideas on effectively advocating for the HIM profes- tention to the concept of “disruptive innovation,”
The Day in Pictures
sion, and understand how state leaders and delegates which fundamentally shifts the environment it is in—
can support national initiatives at the state level.
often quickly. He also described the “inflection point”
In a break with the past, the group did not vote on where an event significantly changes the progress of a
bylaw changes or resolutions. The change in the meet- company or industry, often overnight. Inflection
ing’s format is part of the new configuration and op- points can be spotted via environmental scans, West-eration of the House, which has focused its effort this fall said, especially if we are not too busy to see around
year on how it can better govern the HIM profession. our own selective attention spans.
The House also meets virtually via AHIMA’s Commu-
Parker then led the delegates in an environmental
nities of Practice.
scanning exercise. “What’s disruptive—in a good
way?” she asked. “Think beyond next year; what do
Disruptive in a Good Way
we need to prepare for on down the road?” Important
A new feature of the House is the Envisioning Col- trends identified by delegates included Apple’s Siri
laborative, consisting of delegates, subject matter ex- technology, increased consumer participation in
perts, and industry leaders bringing forward emerg- healthcare, healthcare reform, and a future role for
ing issues. The group is charged with looking at the HIM as advocates for patients.
environment and gathering data on trends and chang-